AB Analytics : Web Analytics and Optimisation



Opinions Really Count When Voiced

A sample of comments from a collection of industry encounters have been consolidated here to provide something of an experience expectation barometer. After all... without a feedback loop the optimisation process would be impossible. Read industry opinions (in alphabetical surname order).

Tim Botterill, Business Development Manager at Spotify

Alex is a first class analytics guru. Whenever I have worked with him he cuts through the chaos starting with the business question and working back from there. A details man who sees the bigger picture. He's equally at home whether he's interpreting reports or consulting on giant data warehousing projects. Hugely experienced, he lives analytics, always up to date on the latest industry developments and to top it off, he's great fun to work with.

Indranil DattaPikslme Co-founder / Director at Invizua

I met Alex when he was heading up Analytics at Razorfish London. I was really impressed by his ability to grasp new concepts and to see the potential of technology going beyond the immediate context. Not many people I've seen in the industry so far that understands data like him. What I also like about him is his awesome spirit and humour. Great Guy, Highly recommended!

Carlos Diaz, Head of Technology at eWaterways Ltd

Working with Alex has been the best decision we have made since we started to operate in order to move our Web sites and business analytics strategy forward.  Alex brought in his skills sets and great personality to help us set up Google Analytics, and went a step ahead in helping us to write the relevant .js scripts to maximise the performance and implementation of our analytics strategy.  I will continue to work and recommend Alex as a professional who thrives under pressure, and who is not afraid to share with the clients his vast knowledge to achieve the project’s delivery goals. 

Giedre Guntulionyte, Channel Acquisition Manager at Reiss

A true Google Analytics guru and a very nice person to work with too!

Richard Ives, Senior Partner at Map-Logic

Alex is not the cheapest on PeoplePerHour but, if you need an expert to get under the skin of Analytics and deliver results then Alex is your man. Extremely personable and professional Alex provided us with the best report we have had from PPH contractors and ensured we were happy with the results. Top contractor and will definitely use him again when we need advice on Google Analytics.

Tracy Jarvis, Account Director at Razorfish

I had the pleasure of working with Alex Brown in the London Razorfish Office. Alex started our analytics department which was a must needed piece of the digital pie. He was able to build a foundation of the company offering, a team and brought solutions to clients.  Alex delivered custom solutions to a wide variety of clients, no matter if it was simple campaign tracking or complex site side architecture (drop off analysis, digital touch point, etc).  Things in this industry come at you in all directions and Alex takes them head on, formulating plans and not getting phased by the stressful environment. He delivers complex topics in a easy, digestible way. Clients loved what he had to say and the team loved working with him.

Nathan Levi, Head of Media at VCCP Search

Alex has one of the broadest skill sets in analytics I've come across. He is the full package in the sense that he can strategize, implement and create business cases. It's rare to find someone in analytics who is both a technical master and strategic at the same time. Alex would be an asset to any organization.

Luis Lopez-Echeto, Customer Success at SnapLogic

Alex is a very detail orientated person. He also has a excellent sense of awareness and a great listener. That makes Alex a great team member and contributor. You know that any report or, information that you are going to get from him has been thoroughly checked and investigated. Whenever I needed help at Opodo, Alex would always make himself available. Also, he is an avid tea drinker and has a great sense of humour!

Shervin Moghaddam, Director of Search at eBay Europe

Alex is a gem. He's got great experience at a range of online companies and was able to leverage knowledge he's gained to help Skype do better. He is sincerely passionate about the user, always pushing those around him to understand customers better quantitatively and qualitatively when trying to design marketing campaigns and products. He has gained tremendous knowledge of the overall marketing process and how to develop the analysis and execution infrastructure to make marketing in a company more successful. He's also a fun guy, a great team player, always positive, persistent and pushing to get the right stuff done. I'd love to work with Alex again.

Andrus Purde, Serial Marketer and Co-Founder of Achoo

Discussions about analytics usually started with Alex asking "What's the business question?" Alex's ability to see the forest behind the trees paired with top technical and communication skills helped me approach the sometimes tedious analytics issues like a treat.  In short, he's a star.

James Sandoval, Founder & CEO, Invizua / Co-Founder Pikslme

Alex is one of the very few industry professionals I trust, value and just plain like. My experience working with him when he was an analyst at Skype, again when he was head of analytics at Razorfish and, most recently, as an independent consultant, has been totally rewarding. Highly recommended.

Siim Teller, Community Manager at Flattr AB

You need Alex on your Rolodex, period. Getting him involved in projects at Skype and more recently at Flattr provided a better understanding of how customers use the product, what customer journey 'friction' points exist and the solution(s) required. Great at both strategic thinking and tactical operations, Alex is always focused on understanding a business and getting the relevant results.  I won’t hesitate to work with him on future projects as I have come to enjoy his particular blend of professionalism, analytical skills and friendship.

Matthew Whitehead, Senior Account Manager at Kenshoo

Working with Alex was a genuine pleasure. Not just because he's one of the good guys, but I knew I could rely on him to add value to the clients I was working with. His knowledge of web analytics and the insights he provides are a vital key to driving any web presence forward.