WeightWatchers turn losses into gains with Google Analytics during Play campaign.
WeightWatchers Online offer products and services to assist with weight loss and maintenance. Their websites provide a number of free and paid resources for people interested in healthier living and weight management. Besides ordering their products online, visitors can view healthy meal recipes, read inspirational stories and watch videos. Read the full WeightWatchers case study.
Play Time Measured
started a campaign called, “Play” to re-engage people with the brand and raise
awareness of online products. Whilst working
at digital agency Razorfish, Alex Brown designed the promotional
campaign analytics solution using Google Analytics and produced technical guideline documentation that creative
digital gurus Media Monks used for implementation. The enhanced tracking included; onsite search
keyword and in-page interaction measurement
for social media engagement and continuity tracking
for cross-domain visitors. The campaign
was analysed closely using a custom-made
dashboard to monitor micro site performance and to-date remains hugely
successful. Readers can view the associated TV campaign on YouTube: