Its Tuesday morning and the boss has returned from a long weekend. She's tired and slightly hung over but, glued to her laptop screen and wont budge for an hour whilst consuming her guilty pleasure…
The real time web analytics dashboard
The main take-away seems to be a general sense of well-being and the plausible misconception that one is “in touch” with the business given the immediate proximity to their customers online behaviours.
Friendly advice, if this strikes a chord...
Stop using Real Time
Web Analytics and buy a Lava Lamp instead!
The similarities are really quite uncanny.
Go buy an amazing lamp from legendary British manufacturer Mathmos.
But, wait! Surely real time web analytics is good for something?
3. Purchase Flow Optimisation
The benefits of some Real Time Web Analytics tools may extend beyond simply collecting data as in the case of Woopra and their Live Chat feature. This allows site owners to engage in conversation directly with the visitor if support is requested by the shopper or problems be observed by the webmaster. Personally I find the latter of these use cases slightly creepy but, who's to say it wont increase conversion too.
4. Technical Troubleshooting
Staying with eCommerce, StylistPick used real time web analytics to find areas of the site that not functioning as designed. Technical hardware allocation and server side issues were identified and investigated using data from GoSquared.
5. Campaign Scheduling
6. Landing Page Optimisation
This site uses Clicky to carefully monitor campaign success in real time and apt strap line copy and landing page layout. This is perhaps most critical for paid marketing activities like PPC but, also applies to non-paid promotions such as Social Media.
Chances are that if an organisation takes six months and a committee of ten people to make a decision about changing text font size on the home page, its time to go buy the lamp.
Consider answering these questions before starting the real time journey:
About the Author
Alex Brown is a Digital Analytics and Site Optimisation expert who works as an independent freelance consultant. The opinions shared in this blog are based on personal experiences gathered over a decade of data crunching and technology evaluation. The author makes no attempt to be grammatically, politically (or otherwise) correct. Spelling was never a strong point and for practical reasons, not all vendors in the market are referenced in the article - no hard feelings.
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With in-depth knowledge of both the market place and major technology vendors, allow us to help select, negotiate, support and manage real time web analytics implementation for your business. Contact Us for a confidential and informal discussion to see how our solutions can improve your business today.
I'm a massive fan of Mathmos products and a special thank you is extended to customer service team for providing the article image at lightning speed.
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